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Industry Studios, festivals, awards, release strategies and box office vocabulary.

Press Junket: Meaning & Definition in Film

A series of media interviews organized to promote a film ahead of release.

  • 6 sections
  • 1 min read
  • Updated
On this page 6 sections

Structure and Purpose

Press junkets bring together journalists, influencers, and media outlets to interview cast and crew in a controlled environment, often over a single day or weekend.

Press Junket: Formats

  • Roundtable Interviews — Multiple reporters questioning talent simultaneously.
  • One-on-One Sessions — Individual interviews tailored to each outlet.
  • Press Conferences — Larger events with multiple media representatives.

Benefits for Studios

They provide concentrated publicity, ensure consistent talking points, and allow for global coverage in a short time frame.

Press Junket: Criticisms

Press junkets can feel staged, with strict control over questions. Some journalists see them as marketing rather than genuine journalism.

Press Junket: Famous Examples

Blockbusters like Avengers: Endgame have hosted massive, multi-day junkets with hundreds of journalists from around the world.

Press Junket: Changing Landscape

Virtual press junkets became standard during the COVID-19 pandemic and continue to be used for efficiency and cost savings.

See the vocabulary at work in real films

Look up any movie for its ratings, cast and crew, box office run and where to watch, or read the full plot with the ending explained.

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More Film Industry & Awards Terms

Entries filed on the same shelf as Press Junket, each with the one-line answer first. They are the words that usually come up in the same conversation.

All 835 terms

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  • NZOFLC

    The NZOFLC is the Office of Film and Literature Classification, the government agency that classifies media content in New Zealand.

  • Metacritic

    Metacritic is an online aggregator that assigns weighted average scores to films based on critic reviews.

  • Fast Turnaround

    Fast turnaround refers to ultra-compressed production or delivery windows in which footage must be shot, edited and released within hours or days.

  • Face Filter

    A face filter is a type of augmented reality effect that uses facial recognition to apply digital graphics and transformations to a user's face in real time.

  • Co-Producer

    A producer who partners with others to share creative and financial responsibilities.