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What's After the Movie?
Industry Studios, festivals, awards, release strategies and box office vocabulary.

Press Kit: Meaning & Definition in Film

A curated collection of promotional materials provided to media outlets to aid film coverage.

  • 4 sections
  • 1 min read
  • Updated
On this page 4 sections

Press Kit: Purpose

Press kits supply journalists with the information and assets needed to write articles, reviews, and features about a film.

Press Kit: Contents

  • Synopsis — Short and long-form summaries.
  • Cast and Crew Bios — Background information on key talent.
  • Production Notes — Behind-the-scenes insights.
  • Images — Stills, behind-the-scenes photography, and key art.
  • Credits — Official billing block.

Press Kit: Formats

Historically physical folders with printed materials, now commonly distributed as downloadable press packs or microsites.

Importance in Awards Season

Studios often create elaborate press kits for Oscar campaigns, including exclusive interviews, booklets, and high-resolution imagery.

See the vocabulary at work in real films

Look up any movie for its ratings, cast and crew, box office run and where to watch, or read the full plot with the ending explained.

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More Film Industry & Awards Terms

Entries filed on the same shelf as Press Kit, each with the one-line answer first. They are the words that usually come up in the same conversation.

All 835 terms

  • Best Boy Grip

    The key grip’s primary assistant, managing crew and equipment logistics.

  • BAFTA Awards

    Britain’s counterpart to the Oscars balances royal ceremony with global industry clout.

  • Film Guild

    A film guild is a professional association for 'above-the-line' creative artists in the film industry, such as directors, writers, and producers.

  • Release Windowing

    Release windowing is the strategic scheduling of a film's availability across different distribution platforms over time to maximize revenue from each channel.

  • Red Carpet Premiere

    A red carpet premiere is a glamorous, high-profile event that celebrates the first public screening of a new film, attended by its stars, creators, and invited guests.

  • Digital Ticket

    An electronic ticket stored on a mobile device or email, replacing physical paper tickets.