Movie Terms Wiki Industry

Press Kit

A curated collection of promotional materials provided to media outlets to aid film coverage.


Purpose

Press kits supply journalists with the information and assets needed to write articles, reviews, and features about a film.

Contents

  • Synopsis — Short and long-form summaries.
  • Cast and Crew Bios — Background information on key talent.
  • Production Notes — Behind-the-scenes insights.
  • Images — Stills, behind-the-scenes photography, and key art.
  • Credits — Official billing block.

Formats

Historically physical folders with printed materials, now commonly distributed as downloadable press packs or microsites.

Importance in Awards Season

Studios often create elaborate press kits for Oscar campaigns, including exclusive interviews, booklets, and high-resolution imagery.


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