Media Buy

The Vito Russo Test is a set of criteria used to evaluate the quality of LGBTQ+ representation in film, ensuring that queer characters are both present and integral to the narrative.

A show bible update is the essential process of revising and expanding a television series' foundational creative document to reflect story developments, character arcs, and world-building changes.

The DuVernay Test is a critical framework for analyzing racial representation in film, assessing whether characters of color have fully realized lives independent of the white characters.

Mise-en-abyme is a sophisticated artistic technique where a film or image contains a smaller version of itself, creating a nested, self-reflecting, and often infinite loop.

Heat-map analytics for video provides a powerful visual representation of aggregate audience engagement, showing precisely which moments in a film or trailer are most-watched, re-watched, or skipped.

A POAP is a unique NFT created as a digital collectible to certify a person's attendance at a specific event, serving as a modern-day digital ticket stub for film premieres and fan experiences.