Busan Film Market

The Premier Gateway to Asian Content

The Asian Contents & Film Market (ACFM) is the essential business hub for the rapidly expanding and globally influential Asian film and media industries. Held every October in Busan, South Korea, in conjunction with the prestigious Busan International Film Festival (BIFF), the market serves a dual purpose: it is the primary platform for selling Asian films and content to the rest of the world, and it is the main entry point for international companies looking to do business in Asia.

Reflecting the convergence of modern media, the market officially changed its name from the ‘Asian Film Market’ to the ‘Asian Contents & Film Market.’ This acknowledges its expanded scope, which now fully embraces not only film but also television drama (especially K-dramas), streaming content, and original intellectual property (IP) like webtoons and novels.

Key Components of the ACFM

The market is a dynamic ecosystem of different programs designed to foster business across the entire content creation chain:

• Sales Booths: Hundreds of companies, from major Korean sales agents like CJ ENM and Lotte Entertainment to boutique European and American outfits, take booths to meet with buyers.
• Asian Project Market (APM): This is one of the world’s most significant co-production markets. It selects a slate of promising new feature film projects from established and emerging Asian directors and connects them with international investors, producers, and distributors.
• E-IP (Entertainment Intellectual Property) Market: A unique and forward-thinking component, the E-IP Market is dedicated to the buying, selling, and pitching of original source material—novels, webtoons, web novels, games, and stories—for film and television adaptation. It’s a treasure trove for producers looking for the next hit story.

With the explosive global popularity of Asian content, from the Oscar-winning Parasite to series like Squid Game, the ACFM has cemented its status as a must-attend event for any industry professional looking to engage with the future of global entertainment.