The Candidate 1972

Lucas recruits Bill McKay to run

Marvin Lucas, a political consultant, searches for a credible Democratic challenger to Senator Crocker Jarmon. With no big-name Democrats eager to enter the unwinnable race, he identifies Bill McKay—the idealistic son of former governor John J. McKay—as the best instrument for their aims. Lucas offers McKay a proposition: he can campaign freely, saying exactly what he believes.

McKay accepts the challenge and enters the race

McKay agrees to the proposition and enters the race, energized by the chance to champion his values. He hits the campaign trail across California, drawing crowds with his charisma and idealism. The nomination comes largely on name alone, as few serious Democrats enter the contest.

Nomination secured by name and legacy

McKay cruises to the Democratic nomination on name recognition and his father's legacy, as few serious opponents challenge him. Lucas watches the numbers, hoping for a strong victory but bracing for a tougher battle than expected. The campaign begins to shift toward broader electoral appeal.

Polls predict a crushing defeat; moderation proposed

Latest polling shows McKay likely to lose by a wide margin, forcing Lucas to push for a more moderate, broad-appeal message. The shift risks diluting McKay's authenticity, but the team hopes to attract a larger cross-section of voters. The stakes rise as election dynamics become more fluid.

Media misreads father's silence as endorsement

With McKay's father staying out of the race, California media interpret his silence as an endorsement of Jarmon, complicating the narrative. McKay fights to control the message while dealing with the perception of his father's absence. The public image becomes a central obstacle in the campaign.

Private meeting with father; explanation of silence

In a private meeting, the elder McKay explains that he is simply honoring his son's wishes to stay out of the race, not endorsing the opponent. The father’s stance creates a temporary pivot in how the campaign is framed publicly. McKay grapples with how to leverage his family's name without causing misinterpretation.

Debate scheduled; McKay plans tailored answers

A debate with Jarmon is proposed, and McKay agrees to answer in ways guided by Lucas, aiming to moderate his message while retaining core beliefs. The team rehearses talking points that appeal to a broader electorate. The debate itself becomes a focal point of the late campaign strategy.

McKay's candor after the debate

At the end of the debate, McKay blurts out that the discussion has not addressed real issues like poverty and race relations. Lucas fears the remark will hurt the campaign, while reporters scramble to interpret the moment. Backstage, his father publicly congratulates him, shifting attention away from the outburst.

Father's reemergence fuels momentum

Rather than dousing the moment, the media spotlight on the former governor’s return helps frame the race around McKay's family legacy. The positive coverage and the elder McKay's public presence lend legitimacy to the campaign. Polls begin to close the gap as public perception shifts.

Labor union meet-and-greet and possible endorsement

Lucas and McKay's father arrange a meet-and-greet with a labor union representative to discuss potential endorsement. McKay initially resists alignment, and the room carries a tense, uneasy energy. The atmosphere softens with uncomfortable laughter as the group navigates the political realities.

Union endorsement boosts McKay's campaign

The union endorsement air-drops into the public sphere, signaling workers' support for McKay. With the backing of organized labor, a broad section of Californian voters begins to tilt toward his candidacy. The endorsement helps him reclaim momentum and narrows the polling gap.

McKay closes the gap and reaches a tie

With momentum from endorsements and a more populist tone, McKay pulls into a virtual tie with Jarmon. The race becomes a dead heat as election day approaches, turning a previously trivial contest into a competitive battleground. The outcome now hinges on late breaking events and turnout.

McKay wins the election

Election night ends with McKay winning the seat, a dramatic turn from the early doomsday polling. He escapes the victory party and pulls Lucas into a private room, asking, 'What do we do now?' as throngs of journalists clamour outside, searching for guidance. The moment underscores the uneasy future the new senator now faces.