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Comedy

Tag (2018): Cast, Ratings, Box Office & Where to Watch

Tag (2018) movie poster

Tag is a 2018 comedy directed by Jeff Tomsic, starring Ed Helms as Hogan 'Hoagie' Malloy, Isla Fisher and Nora Dunn. It runs 1 hour 40 minutes and earned $78.2 million worldwide on a $28 million budget. Critics gave it 56 on Metacritic, and IMDb users rate it 6.5/10. Stream it on HBO Max, or rent or buy it on Amazon Video and Apple TV Store.

IMDb rating
6.5/10
worldwide gross
$78.2M
Echo Score
58
Metascore
56
Tag (2018) movie poster
Released
Runtime
1h 40m (100 min)
Director
Jeff Tomsic
Genre
Comedy
Original language
Arabic
Budget
$28M
After the credits
Yes Extra scene during or after the credits
The story

What Is Tag About?

The premise of Tag without spoilers. The whole story is in the plot summary further down.

Five lifelong friends find themselves entangled in a high-stakes game of tag, where the rules are simple but the consequences are far-reaching. As they compete, their careers, relationships, and safety are put on the line. The playful childhood game escalates into a relentless pursuit, culminating in a confrontation at one friend's wedding. Can they maintain their competitive spirit while navigating the dangers that arise?

Tag Themes & Keywords

· 50 tags
  • friendship
  • tag the game
  • male friendship
  • friendship between men
  • chase
  • torture
  • male camaraderie
  • denver colorado
  • portland oregon
  • hospital
  • fake pregnancy
  • bar
+38 more
  • pursuit
  • boy
  • girl
  • therapist
  • mall
  • obsession
  • practical joke
  • based on true story
  • wedding ceremony
  • spokane washington
  • friend
  • drink
  • drinking
  • arrested development
  • immaturity
  • divorced man
  • younger version of character
  • violence
  • dead husband
  • fake miscarriage
  • bicycle
  • year 1983
  • year 2018
  • group of friends
  • bartender
  • wall street journal the newspaper
  • janitor
  • golf course
  • wedding rehearsal
  • champagne
  • beer
  • father son relationship
  • crying boy
  • shopping mall
  • singer
  • singing
  • song
  • fast motion scene
Where to watch

Where to Watch Tag

Stream it on HBO Max, or rent or buy it from Amazon Video and Apple TV Store. US availability and prices from JustWatch.

Streaming availability in the US, powered by JustWatch logo

Cast & crew

Tag Cast & Characters

Ed Helms leads the cast as Hogan 'Hoagie' Malloy, with Isla Fisher as Anna Malloy and Nora Dunn as Linda Malloy. Directed by Jeff Tomsic; 14 actors are credited in all.

Also Starring in Tag

· 10 more
Ratings

Tag Reviews & Ratings

Critics gave Tag 56 on Metacritic, and IMDb users rate it 6.5/10. Our Echo Score gives it 58/100, strongest in art & craft (65) and weakest in story & flow (50).

58 /100

Tag Echo Score Breakdown

Tag delivers an uneven comedic experience marked by sporadic humor and abrupt tonal shifts. While the film presents energetic humor in its set pieces and benefits from moments of genuine warmth among its ensemble, the uneven integration of slapstick and emotional beats weakens narrative engagement. The premise’s charm is frequently undermined by pacing lapses and a reliance on predictable sentiment. Ultimately, Tag offers intermittent enjoyment but lacks consistent cohesion.

Our own 0–100 rating, built from five aspects: art, character, story, the sensory experience and how well a film rewatches.

  • Art & Craft 65

    In terms of direction and visual composition, Tag exhibits competent craftsmanship without distinct flair. The framing of chase sequences and occasional inventive shot choices demonstrate technical proficiency, yet sudden tonal edits and inconsistent pacing undermine visual cohesion. Production design adheres to a realistic aesthetic but seldom elevates the narrative’s energy. Overall, Tag’s art direction is solidly functional but never particularly striking.

  • Character & Emotion 60

    When it comes to character interaction and emotional depth, Tag balances affectionate camaraderie with underdeveloped arcs. The ensemble demonstrates moments of genuine warmth and chemistry, particularly in lighthearted exchanges, but several protagonists remain one-dimensional. Attempts at sentiment occasionally register despite uneven character growth. In sum, the film offers engaging performances in spots but lacks consistent depth across its cast.

  • Story & Flow 50

    In terms of plot coherence and pacing, Tag suffers from erratic tonal shifts and a premise that struggles to sustain momentum. Early scenes establish a clear objective but later comedic and dramatic beats feel disjointed, leading to an uneven narrative flow. While certain physical comedy moments inject energy, the overall storyline lacks sustained originality. Consequently, engagement is intermittent rather than continuous.

  • Sensory Experience 60

    In terms of soundtrack and sound design, Tag delivers a lively mix of musical themes that complement the action but rarely deepen emotional impact. Visual styling integrates practical set pieces with occasional inventive framing, though abrupt edits disrupt audiovisual cohesion. The film’s sound mix remains clear throughout, supporting comedic timing without overwhelming dialogue. Overall, sensory elements enhance entertainment but stop short of memorable style.

  • Rewatch Factor 55

    When evaluating rewatch value and lasting appeal, Tag offers sporadic enjoyability yet limited longevity. Its high-energy set pieces and occasional heartfelt moments are entertaining on repeat viewings, but reliance on predictable gags and a thin emotional arc diminishes ongoing engagement. While individual scenes retain some replay appeal, the overall narrative lacks the complexity to reward multiple viewings. Therefore, Tag’s rewatchability remains moderate.

Plot

Tag Plot Summary

What happens in Tag from start to finish, spoilers included, with a timeline of 15 key events. The opening is below; the full summary is a 4-minute read.

Spoilers ahead

Hogan “Hoagie” Malloy (Ed Helms), Bob Callahan (Jon Hamm), Randy “Chilli” Cilliano (Jake Johnson), Kevin Sable (Hannibal Buress), and Jerry Pierce (Jeremy Renner) have been engaged in a spirited game of tag since they were just nine years old, dating back to May of 1983. Over the years, the group’s essential rule has remained intact: the last one to be tagged becomes “it” until the next season. This time around, with Hoagie being the last player tagged in the previous round, he takes the initiative to rally his friends.

Full summary

The whole story of Tag, scene by scene

Read the full summary
Box office

Tag Box Office & Budget

Tag grossed $78.2 million worldwide on a $28 million budget, 2.8 times what it cost. $54.7 million came from the US and Canada and $23.5 million (30%) from the rest of the world.

2018 box office

Worldwide gross

$78.2M

2.8× its budget

US & Canada
$54.7M
International
$23.5M
Budget
$28M
US & Canada 70% Rest of the world 30%
Videos

Tag Trailers & Videos

The trailer of Tag.

TAG - Official Trailer 1
Quiz

How Well Do You Know Tag?

9 questions about the story, each with a hint if you get stuck. Pick an answer to see whether you were right.

Question 1 of 9

  1. Question 1: not answered
  2. Question 2: not answered
  3. Question 3: not answered
  4. Question 4: not answered
  5. Question 5: not answered
  6. Question 6: not answered
  7. Question 7: not answered
  8. Question 8: not answered
  9. Question 9: not answered

What is the name of the character who organizes the final game of tag?

Cars

Cars in Tag

20 cars on screen, including the 2017 Chrysler Pacifica and the E-Z-Go RXV.

All 20 cars
  • 2017 Chrysler Pacifica in Tag 2017 Chrysler Pacifica Main role
  • E-Z-Go RXV in Tag E-Z-Go RXV Important role
  • 2015 Chevrolet Suburban in Tag 2015 Chevrolet Suburban Minor role
  • 2015 Chrysler 300 in Tag 2015 Chrysler 300 Minor role
Details

Tag Also Known As

33 alternative titles, including “Catch Me!” and “¡Tú la llevas!”.

Also known as
  • Catch Me!
  • ¡Tú la llevas!
  • 태그
  • ¡Te atrapé!
  • Prendimi!
  • Si to!
  • Tag : une règle, zéro limite
  • Ты водишь!
  • Ти гониш!
  • Du Er Den
  • Haverok harca
  • Ти квач!
+21 more
  • תופסת
  • Ти јуриш!
  • 貼背戰
  • 抓人游戏
  • Kiinni jäit!
  • Máš ji!
  • Prendimi! - La storia vera più assurda di sempre
  • Taguj!
  • Te Peguei!
  • TAG: Dă-o mai departe
  • Papuolei!
  • Yakalandın
  • Berek
  • Jogo da Apanhada
  • Ķērāji
  • 捉依因同學會
  • Ti loviš!
  • Trò Gắn Thẻ, დამპლური თამაშები: შეგრჩა
  • TAG タグ
  • Tocar i parar
  • ก๊วนแท็คเกม เพื่อนแท้ แพ้ไม่เป็น

Seen Tag?

FAQ

Tag FAQ: Where to Watch, Cast & Box Office

Runtime, release date, director, cast, where to watch, box office, ratings and post-credit scenes of Tag, each answered in a sentence.

How long is Tag?

Tag runs 1 hour 40 minutes (100 minutes).

When was Tag released?

Tag was released on June 15, 2018.

Who directed Tag?

Tag was directed by Jeff Tomsic.

More films by Jeff Tomsic

Who is in the cast of Tag?

Tag stars Ed Helms as Hogan 'Hoagie' Malloy, Isla Fisher as Anna Malloy and Nora Dunn as Linda Malloy, among 14 credited actors.

Where can I watch Tag?

In the US, Tag is streaming on HBO Max and available to rent or buy on Amazon Video, Apple TV Store and Fandango At Home (availability from JustWatch).

How much did Tag make at the box office?

Tag grossed $78.2 million worldwide ($54.7 million domestic, $23.5 million international) on a budget of $28 million.

How is Tag rated?

Tag has 6.5/10 on IMDb, 56 on Metacritic, 67% on TMDB and 3.0/5 on Letterboxd.

Does Tag have a post-credit scene?

Yes. Tag has an extra scene during or after the credits, so it is worth staying seated.

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