The 3-2-1 rule is a data-management best practice dictating that a production should maintain three copies of its data on two different types of media, with one copy stored off-site.
The 3-2-1 rule is a simple, memorable, and powerful strategy for ensuring data redundancy and disaster recovery. On a modern film set, where the footage captured is the single most valuable asset, losing the original camera files is a production-ending catastrophe. The 3-2-1 rule is the industry-standard methodology employed by every professional Digital Imaging Technician (DIT) and data manager to prevent this from ever happening.
The strategy is a straightforward recipe for creating robust backups:
THREE Total Copies of Your Data
On TWO Different Types of Media
With ONE Copy Stored Off-Site
By adhering to this rule, a production ensures that no single point of failure—a dropped drive, a corrupt card, a stolen bag—can lead to the permanent loss of their irreplaceable footage.
DuVernay Test
The DuVernay Test is a critical framework for analyzing racial representation in film, assessing whether characters of color have fully realized lives independent of the white characters.
Show Bible Update
A show bible update is the essential process of revising and expanding a television series' foundational creative document to reflect story developments, character arcs, and world-building changes.
Mise-en-abyme
Mise-en-abyme is a sophisticated artistic technique where a film or image contains a smaller version of itself, creating a nested, self-reflecting, and often infinite loop.
Vito Russo Test
The Vito Russo Test is a set of criteria used to evaluate the quality of LGBTQ+ representation in film, ensuring that queer characters are both present and integral to the narrative.
POAP
A POAP is a unique NFT created as a digital collectible to certify a person's attendance at a specific event, serving as a modern-day digital ticket stub for film premieres and fan experiences.
Token-Gated Screening
A token-gated screening is an exclusive online film event where access is restricted to users who can prove ownership of a specific digital asset, such as an NFT, in their cryptocurrency wallet.
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