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Unfrosted 2024

In 1960s Michigan, a David-and-Goliath battle unfolds as Kellogg's and Post, arch-rivals in the cereal wars, engage in a frantic pursuit to concoct a revolutionary pastry that will upend breakfast forever. Ambition, deception, and a dash of dairy drama ensue in this humorous and heartwarming tale of sweet success.

In 1960s Michigan, a David-and-Goliath battle unfolds as Kellogg's and Post, arch-rivals in the cereal wars, engage in a frantic pursuit to concoct a revolutionary pastry that will upend breakfast forever. Ambition, deception, and a dash of dairy drama ensue in this humorous and heartwarming tale of sweet success.

Does Unfrosted have end credit scenes?

No!

Unfrosted does not have end credit scenes. You can leave when the credits roll.

Ratings and Reviews for Unfrosted

See how Unfrosted is rated across major platforms like IMDb, Metacritic, and TMDb. Compare audience scores and critic reviews to understand where Unfrosted stands among top-rated movies in its genre.


Metacritic

42

Metascore

4.7

User Score

Rotten Tomatoes
review

40%

TOMATOMETER

review

49%

User Score

IMDb

5.5 /10

IMDb Rating

TMDB

53

%

User Score

Letterboxd

2.1

From 10 fan ratings

Movie Insider

4.00/5

From 5 fan ratings

Take the Ultimate Unfrosted Movie Quiz

Challenge your knowledge of Unfrosted with this fun and interactive movie quiz. Test yourself on key plot points, iconic characters, hidden details, and memorable moments to see how well you really know the film.


Unfrosted Trivia Challenge: Test your knowledge about the humorous and chaotic events surrounding the creation of Pop-Tarts in 'Unfrosted'.

Who is the restless young runaway that orders Pop-Tarts at the diner?

Full Plot Summary and Ending Explained for Unfrosted

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Read the complete plot summary of Unfrosted, including all major events, twists, and the full ending explained in detail. Explore key characters, themes, hidden meanings, and everything you need to understand the story from beginning to end.


A young runaway finds himself in a diner, where he orders Pop-Tarts and becomes intrigued by the story behind the popular snack after reading the information on the Kellogg’s box. Seated nearby is Bob Cabana, who offers to recount the real origin of this beloved breakfast treat.

The tale unfolds in 1963, with Bob as the head of development at Kellogg’s in Battle Creek, Michigan. During this time, breakfast in America is largely dominated by milk and cereal, with Kellogg’s and Post being the two major players in the industry. Leading Kellogg’s is Edsel Kellogg, who regularly reviews sales figures with Bob. They soon find out that despite launching Fruit Loops, consumer feedback has been exceptionally poor. Bob, ever the innovator, suggests significant modifications to turn things around—doubling the sugar, tripling the gluten, and creatively spelling FRUIT as FROOT.

With Kellogg’s coming out on top at the annual Bowl and Spoon Awards, Bob senses the looming threat of a new Post product, spearheaded by Marjorie Post and her assistant Rick Ludwin. Bob’s instincts prove true when he sees children scavenging for discarded treats outside Post’s headquarters, uncovering that they are developing a fruit-based pastry with an addictive quality.

As Bob investigates further, he learns that Post’s new creation heavily borrows from concepts developed by his former colleague, Donna “Stan” Stankowski, which could threaten Kellogg’s position. To tackle this issue, Bob persuades Kellogg to bring Stan back from NASA, and together with a quirky group of “taste pilots,” including the likes of Tom Carvel, Chef Boy Ardee, and others, they embark on creating their own competing pastry.

However, tensions rise as Edsel warns Bob about stepping on the toes of the milk industry, a powerful faction led by Harry Friendly. The dairy moguls take drastic measures, including the abduction of Bob, which leads to a comical moment as he is forced to walk through a cow shed trail.

Simultaneously, Marjorie seeks sugar supplies in the USSR, worrying American authorities, including President John F. Kennedy, about the implications of a communist breakfast. Amid these conflicts, the taste-testing for their new pastry hits a snag when one of the taste pilots faces a tragic accident, yet their recipe remains viable.

In a twist, Thurl Ravenscroft, who plays the iconic Tony the Tiger, pursues a strike among the mascots, fearing that the new pastry will jeopardize his cereal mascot’s identity. The introduction of the cereal causes ripples through the industry, intertwining with historical events like the Cuban Missile Crisis.

Nonetheless, marketing struggles ensue as they attempt to name the pastry. Eventually, a major blunder leads the accidental renaming of their product to “Pop-Tart,” sparking a frenzy upon launch, while rival Post’s product flops.

The aftermath sees Lou facing consequences for the mascot-led protest, while the milk industry gets implicated in larger historical narratives. The story circles back to the runaway in the diner, where he questions the wild tale, and Bob reluctantly admits to embellishments. The surprising end sees the emergence of the elusive ravioli creature from his pocket, leaving the boy with a sense of wonder.

Uncover the Details: Timeline, Characters, Themes, and Beyond!

Watch Trailers, Clips & Behind-the-Scenes for Unfrosted

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Watch official trailers, exclusive clips, cast interviews, and behind-the-scenes footage from Unfrosted. Dive deeper into the making of the film, its standout moments, and key production insights.


Official Trailer

Movie Themes and Keywords

Discover the central themes, ideas, and keywords that define the movie’s story, tone, and message. Analyze the film’s deeper meanings, genre influences, and recurring concepts.


20th centurybased on real peopleconsumerismmass marketbreakfast warsice cream cakepop tartssurreal comedybased on true storyyear 1963breakfastcerealbusinesscareerfoodcrackertoaster pastryrivalryrivalfood industrybreakfast foodadvertisingadvertising executivesatire comedymarketingconsumer economicsdebutconsumer productproduct placementfranchisingfeature film directorial debutsatire of consumerismadvertising campaignconsumer technologymarketing strategymarketing executivefilm debutspying through binocularsreference to fruity pebbles cerealreference to poppin' fresh the pillsbury doughboyreference to benito mussolinidumpster divingcomic bookreference to cabbage patch dollsreference to snagglepussshockedreference to post raisin brandrice krispies treatbattle creek michiganpretending to be a janitor

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