Franchise
A series of related films sharing characters, settings and thematic arcs.
Origins and Evolution
Franchising began with serialized serials in the early 20th century. Modern franchises like James Bond and Star Wars expanded into shared universes across films, TV and other media.
Business Model
Franchises leverage brand loyalty, merchandising, tie-in media and cross-promotions. The Marvel Cinematic Universe exemplifies synergy between standalone titles and crossover events.
Creative Implications
Maintaining continuity across installments demands franchise bibles and coordination among writers, directors and producers. Missteps can fracture fan engagement.
Notable Franchises
Key examples include Harry Potter, Fast & Furious and Jurassic Park, each demonstrating how cohesive world-building drives sustained audience investment.
Related Terms
Hotfix
An urgent, targeted update addressing critical issues in film-related digital platforms.
Easter Egg Hunt
A fan engagement activity involving hidden clues or content within films or related media.
Achievement Hunt
An interactive challenge where fans earn badges or rewards for completing film-related tasks.
Patch Notes
A document outlining updates, fixes and improvements to digital film services or companion apps.
Open Beta
A public trial phase allowing broad access to test new film-related digital offerings.
Beta Test
A controlled trial phase for digital film services or interactive content with real users.
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