Movie Terms Wiki Industry

Teaser

An ultra-brief preview drops months early to spark speculation and brand awareness.


Strategic Purpose

Where trailers inform, teasers tantalise. Running 15–90 seconds, they often withhold plot, showing only logo reveals or character silhouettes (The Dark Knight’s burning Bat-symbol audio-drama teaser remains a benchmark).

Release Tactics

Studios premiere teasers at conventions (Comic-Con) or attach them to tent-pole IMAX screenings, leveraging scarcity and social-media virality. Metrics show teasers can double day-one trailer views by planting anticipation.


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