Teaser: Strategic Purpose
Where trailers inform, teasers tantalise. Running 15–90 seconds, they often withhold plot, showing only logo reveals or character silhouettes (The Dark Knight’s burning Bat-symbol audio-drama teaser remains a benchmark).
Teaser: Release Tactics
Studios premiere teasers at conventions (Comic-Con) or attach them to tent-pole IMAX screenings, leveraging scarcity and social-media virality. Metrics show teasers can double day-one trailer views by planting anticipation.