The Concept of the Pitchfest
A ‘pitchfest’ is a high-energy networking event that functions like speed-dating for writers and industry executives. These events are designed to break down the traditional barriers that prevent new writers from getting their work in front of decision-makers. For a fee, a writer gains the opportunity to deliver a short, verbal pitch for their project—be it a screenplay, teleplay, or novel—to a series of agents, managers, producers, or editors in quick, timed sessions, usually lasting only a few minutes each.
How It Works
The goal of a pitch is not to sell the project on the spot, but to pique the professional’s interest enough for them to make a ‘request.’ A request means they are inviting the writer to submit their script, manuscript, or query letter for formal consideration. For many writers, this is a significant step, as it allows them to bypass the dreaded ‘slush pile’ of unsolicited submissions.
The Emerald City Pitchfest in Context
While numerous pitchfests cater specifically to screenwriters, the Emerald City Pitchfest is a prominent event associated with the Pacific Northwest Writers Association (PNWA) Conference. This particular event is primarily geared towards authors of books pitching their manuscripts to literary agents and editors from major publishing houses.
However, the model it represents is identical to the one used at major screenwriting conferences and festivals. The principles of condensing a story into a compelling, two-minute verbal pitch are a universal and essential skill for any writer, whether their medium is the page or the screen.
Value and Criticism
Pitchfests are a subject of debate within the writing community.
- Pros: They offer invaluable, direct, face-to-face access to industry professionals that is otherwise nearly impossible to obtain.
- Cons: They can be costly, and the high-pressure, rapid-fire environment can be daunting. Success is not guaranteed, and a writer must have a polished manuscript and a highly practiced pitch to make the most of the opportunity.