AODA

Ontario’s Standard for Accessibility

The Accessibility for Ontarians with Disabilities Act (AODA) is a comprehensive piece of legislation passed in 2005 with the ambitious and clearly stated goal of making the province of Ontario fully accessible to people with disabilities by the year 2025. The AODA is significant because it moves beyond general anti-discrimination principles and establishes a set of specific, enforceable accessibility standards that organizations across the public, private, and non-profit sectors must follow.

The Structure of AODA Standards

The Act empowers the government to create standards in key areas of daily life. For the media and film industry, the most relevant of these is the Information and Communications Standard. This standard is designed to ensure that organizations create, provide, and receive information and communications in ways that are accessible to people with disabilities.

Key requirements under this standard that impact media companies operating in Ontario include:

• Accessible Websites and Web Content: The AODA legally mandates that public and large private organizations must make their websites conform to the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA (excluding criteria for live captions and audio descriptions). This directly applies to the websites and web-based players of streaming services and movie databases.
• Accessible Formats and Communication Supports: Organizations must be prepared to provide information in an accessible format or with communication supports, upon request. For a media company, this could mean providing a transcript for a video or ensuring customer service can communicate effectively with users with various disabilities.
• Accessible Educational and Training Resources: If a company produces educational content or training videos, they must be made accessible upon request.

Compliance and Enforcement

Compliance with the AODA is mandatory. Organizations are required to file regular accessibility compliance reports with the government. The Act has enforcement mechanisms, including inspections, director’s orders, and significant financial penalties for non-compliance. This legal ‘stick’ has made the AODA a powerful driver of accessibility practices in Canada, influencing how media companies design their digital products and distribute their content to ensure they can serve the entire Ontarian market, which represents nearly 40% of Canada’s population.