Skip to content
What's After the Movie?
Comedy

The Associate (1996): Cast, Box Office & Plot

The Associate (1996) movie poster

The Associate is a 1996 comedy directed by Donald Petrie, starring Whoopi Goldberg as Laurel Ayres, Bernie McInerney and Tim Daly. It runs 1 hour 54 minutes and earned $12.8 million worldwide.

Loading streaming availability…
The Associate (1996) movie poster
Released
Runtime
1h 54m (114 min)
Director
Donald Petrie
Genre
Comedy
Original language
English
After the credits
No No extra scene
The story

What Is The Associate About?

The premise of The Associate without spoilers. The whole story is in the plot summary further down.

Laurel Ayres is a diligent businesswoman at an investment firm where senior partners like Frank Peterson take credit for her work. Frustrated, she quits and launches her own agency. To attract clients, she invents a fictitious male partner, Robert Cutty, and soon everyone insists on meeting the non‑existent Cutty, creating a web of deception she must navigate.

The Associate Themes & Keywords

· 50 tags
  • comedy of errors
  • comedy of manners
  • african american comedy
  • cross dressing
  • woman dresses as a man
  • gender discrimination
  • male domination
  • wall street
  • feminist film
  • remake of french film
  • lesbian subtext
  • pretending to be someone else
+38 more
  • deceptive love interest
  • women's rights
  • women's equality
  • feminism
  • glass ceiling
  • black woman disguised as a white man
  • wall street manhattan new york city
  • black american
  • african american
  • race relations
  • prejudice
  • businesswoman
  • businessman
  • female protagonist
  • strong female protagonist
  • investment firm
  • financial analyst
  • revenge
  • alter ego
  • quitting a job
  • employer employee relationship
  • female impersonator
  • man in drag
  • neighbor neighbor relationship
  • friend
  • friendship
  • plaza hotel manhattan new york city
  • new york city
  • cameo role
  • banquet
  • female stockbroker
  • seduction
  • woman undresses
  • farce
  • satire
  • sexism
  • institutionalized sexism
  • rumor
Loading streaming availability…
Cast & crew

The Associate Cast & Characters

Whoopi Goldberg leads the cast as Laurel Ayres, with Bernie McInerney as Client at Cutty Ayres and Tim Daly as Frank Peterson. Directed by Donald Petrie; 42 actors are credited in all.

Also Starring in The Associate

· 38 more
Show all 42 cast members
From the director

More from Donald Petrie

More films directed by Donald Petrie, best-rated first: Mystic Pizza, Grumpy Old Men, Richie Rich and Miss Congeniality.

Full filmography
Plot

The Associate Plot Summary

What happens in The Associate from start to finish, spoilers included, with a timeline of 12 key events. The opening is below; the full summary is a 2-minute read.

Spoilers ahead

Laurel Ayres, Whoopi Goldberg, is a sharp-minded investment banker climbing the Wall Street ladder, until a promotion denial reveals the gender bias that holds her back. Her less intelligent male protege, Frank Peterson, Tim Daly, is promoted instead, pushing Ayres to quit and strike out on her own. When she tries to launch a new company, she discovers that the male-dominated world of finance refuses to take a Black woman seriously, so she fabricates a fictional white man, Robert S. Cutty (an inspiration drawn from the Cutty Sark bottle), to act as the public face of her talents.

Full summary

The whole story of The Associate, scene by scene

Read the full summary
Box office

The Associate Box Office

The Associate grossed $12.8 million worldwide.

1996 box office

Worldwide gross

$12.8M

US & Canada
$12.8M
Videos

The Associate Trailers & Videos

2 videos: 1 trailer and 1 teaser.

The Associate Movie Trailer 1996
  • Teaser The Associate - 1996 MOVIE TRAILER TV TRAILER Whoppi Goldberg
Quiz

How Well Do You Know The Associate?

10 questions about the story, each with a hint if you get stuck. Pick an answer to see whether you were right.

Question 1 of 10

  1. Question 1: not answered
  2. Question 2: not answered
  3. Question 3: not answered
  4. Question 4: not answered
  5. Question 5: not answered
  6. Question 6: not answered
  7. Question 7: not answered
  8. Question 8: not answered
  9. Question 9: not answered
  10. Question 10: not answered

Which actress portrays the protagonist Laurel Ayres?

Cars

Cars in The Associate

24 cars on screen, including the 1995 Mercedes-Benz SL 500 R129 and the 1986 Chevrolet Caprice.

All 24 cars
  • 1995 Mercedes-Benz SL 500 R129 in The Associate 1995 Mercedes-Benz SL 500 R129 Important role
  • 1986 Chevrolet Caprice in The Associate 1986 Chevrolet Caprice Minor role
  • 1992 Chevrolet Caprice in The Associate 1992 Chevrolet Caprice Minor role
  • 1993 Chevrolet Caprice in The Associate 1993 Chevrolet Caprice Minor role

Seen The Associate?

FAQ

The Associate FAQ: Cast, Box Office & Runtime

Runtime, release date, director, cast, box office and post-credit scenes of The Associate, each answered in a sentence.

How long is The Associate?

The Associate runs 1 hour 54 minutes (114 minutes).

When was The Associate released?

The Associate was released on October 25, 1996.

Who directed The Associate?

The Associate was directed by Donald Petrie.

More films by Donald Petrie

Who is in the cast of The Associate?

The Associate stars Whoopi Goldberg as Laurel Ayres, Bernie McInerney as Client at Cutty Ayres and Tim Daly as Frank Peterson, among 42 credited actors.

How much did The Associate make at the box office?

The Associate grossed $12.8 million worldwide.

Does The Associate have a post-credit scene?

No. The Associate has no extra scene during or after the credits.

Coming soon to your phone

The Plot Explained Movie Summary App

From blockbusters to hidden gems: plot summaries, endings explained and timelines on your phone. Save your favorites and never miss a twist again.

Be the first to know when it launches. Your email stays private, always. Learn more about the app