Trump’s AI Executive Order Sparks Fears in Hollywood

President Donald Trump signed an executive order on Thursday, December 11, intended to prevent individual states from regulating artificial intelligence. The administration framed the order as a necessary step to maintain a “minimally burdensome” policy framework and ensure the United States’ global leadership in AI technology. Attorney General Pam Bondi was tasked with leading an “AI Litigation Task Force” to challenge state-level AI laws, with Trump arguing that requiring approval from 50 different states would stifle innovation and investment.

Growing Industry Backlash Against AI

The executive order arrives amidst escalating anxiety within Hollywood regarding the unchecked use of artificial intelligence. Key concerns voiced by industry professionals include:

• Copyright infringement and unauthorized use of performer likenesses.
• The potential displacement of actors and other creative jobs.
• The erosion of human creativity and emotional depth in content.

These fears were recently highlighted by the emergence of Tilly Norwood, an AI-generated actress created by Particle6 Productions. Reports that Norwood was being considered by a real talent agency prompted a strong reaction from the entertainment community.

Statements from Prominent Figures

SAG-AFTRA issued a formal statement condemning the concept of AI performers, stating that Norwood “is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers.” The union emphasized that audiences are not interested in content “untethered from the human experience.”

Several actors echoed this sentiment. Jameela Jamil called the idea “deeply disturbing,” while Mara Wilson questioned the ethics of using a composite of real women’s faces. Academy Award winner Morgan Freeman offered a blunt assessment, stating, “nobody likes [Norwood] because she’s ‘not real,’” and predicting that such technology would not work well in film or television.

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