A condensed montage of scenes, music, and text sells a film’s promise in two to three minutes.
The first trailer in 1913 followed a Broadway play, literally trailing after the feature. Modern teasers precede the film, but the nomenclature stuck. Industry pioneers like National Screen Service standardised pacing, while Don LaFontaine’s voice-over turned “In a world…” into genre shorthand.
Trailer houses alter score tempo, add bespoke sound design, and sometimes create CG shots absent from the final cut, sparking debates over truth-in-advertising.
Vito Russo Test
The Vito Russo Test is a set of criteria used to evaluate the quality of LGBTQ+ representation in film, ensuring that queer characters are both present and integral to the narrative.
Show Bible Update
A show bible update is the essential process of revising and expanding a television series' foundational creative document to reflect story developments, character arcs, and world-building changes.
Mise-en-abyme
Mise-en-abyme is a sophisticated artistic technique where a film or image contains a smaller version of itself, creating a nested, self-reflecting, and often infinite loop.
DuVernay Test
The DuVernay Test is a critical framework for analyzing racial representation in film, assessing whether characters of color have fully realized lives independent of the white characters.
POAP
A POAP is a unique NFT created as a digital collectible to certify a person's attendance at a specific event, serving as a modern-day digital ticket stub for film premieres and fan experiences.
Token-Gated Screening
A token-gated screening is an exclusive online film event where access is restricted to users who can prove ownership of a specific digital asset, such as an NFT, in their cryptocurrency wallet.
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