Birth of the Form
The first trailer in 1913 followed a Broadway play, literally trailing after the feature. Modern teasers precede the film, but the nomenclature stuck. Industry pioneers like National Screen Service standardised pacing, while Don LaFontaine’s voice-over turned “In a world…” into genre shorthand.
Trailer: Anatomy
- Hook — cold open moment of intrigue.
- Build — rhythmically escalating montage synced to braaam hits.
- Climax & Button — final gag or stinger encouraging social sharing.
Trailer: Editing Tricks
Trailer houses alter score tempo, add bespoke sound design, and sometimes create CG shots absent from the final cut, sparking debates over truth-in-advertising.