The Core Concept
An advance copy, most commonly referred to as a screener, is any version of a film that is sent out to a specific, limited audience before it is made available to the public. These copies are a crucial tool for a film’s awards campaign, critical reception, and potential sale.
Purpose and Audience
Screeners are distributed for several key reasons:
- Awards Consideration: During ‘awards season,’ studios send screeners of their most acclaimed films to the thousands of voting members of guilds like the Academy (for the Oscars), SAG, DGA, and WGA. This ensures that voters have the opportunity to see the film, even if they cannot attend a theatrical screening.
- Critical Reviews: For critics and journalists who are unable to attend a formal press screening, a studio will provide an advance copy so they can review the film before its release.
- Festival and Market Consideration: Filmmakers submit advance copies of their films to festival programmers for selection, or to potential buyers ahead of a film market.
Advance Copy: Key Characteristics
Because they are pre-release versions of valuable intellectual property, advance copies almost always have visible security features to deter piracy:
- Watermark (or ‘Bug’): A persistent, semi-transparent text overlay on the screen, which often includes the name of the recipient, their affiliation, or a unique identifying number. This ensures that if the copy is leaked online, its source can be traced.
- Disclaimers: The film may begin with a title card that reads ‘For Your Consideration,’ ‘Property of [Studio],’ or ‘Work in Progress.’
- Unfinished Elements: An advance copy, particularly one sent out early in awards season, may be an early cut with temporary visual effects, sound mixing, or music.
Historically, screeners were sent as physical media (VHS tapes, then DVDs), but today they are almost exclusively delivered via secure, watermarked online streaming portals.