General Magic (2019): Cast, Ratings & Box Office
General Magic is a 2019 documentary directed by Matt Maude and Sarah Kerruish, starring Andy Hertzfeld, John Sculley and Megan Smith. It runs 1 hour 30 minutes and earned $20,046 worldwide. Critics gave it 69 on Metacritic, and IMDb users rate it 7.4/10.
- Released
- Runtime
- 1h 30m (90 min)
- Directors
- Matt Maude and Sarah Kerruish
- Genre
- Documentary
- Original language
-
English
- Studio
- Showtime Networks
- After the credits
- No No extra scene
What Is General Magic About?
The premise of General Magic without spoilers.
In 1990s Silicon Valley, General Magic was a groundbreaking startup founded by former Apple employees. They developed what is considered the first smartphone in 1994, pushing the boundaries of technological innovation. This documentary explores the company’s history through rediscovered archival footage and interviews with the team, revealing the ambitions and creative processes of the "Magicians." Their pioneering ideas and ambitious vision, though ultimately ahead of their time, left an indelible mark on the world of technology.
General Magic Themes & Keywords
· 11 tags- 1990s
- ebay
- android
- failure
- iphone
- apple watch
- startup
- macintosh
- apple
- technology
- obama
General Magic Cast
Andy Hertzfeld leads the cast, with John Sculley and Megan Smith. Directed by Matt Maude and Sarah Kerruish; 5 actors are credited in all.
- Co-director Matt Maude
- Co-director Sarah Kerruish
- Andy Hertzfeld as themselves
- John Sculley as themselves
- Megan Smith as themselves
- Marc Porat as themselves
Also Starring in General Magic
· 1 more- Tony Fadell Themselves
General Magic Reviews & Ratings
Critics gave General Magic 69 on Metacritic, and IMDb users rate it 7.4/10. Our Echo Score gives it 65/100, strongest in story & flow (80) and weakest in sensory experience (40).
General Magic Echo Score Breakdown
General Magic offers an engaging exploration of early smartphone history, though audio inconsistencies dampen its impact. Critics praised its structured narrative and instructive insights, noting both compelling lessons and room for tighter focus. Users appreciated the clear historical context and illustrative visuals but frequently mentioned overly loud music that occasionally muffles dialogue. While the documentary effectively conveys its pioneering story and retains lasting relevance for technology enthusiasts, persistent sounddesign flaws hinder its fullest realization.
Our own 0–100 rating, built from five aspects: art, character, story, the sensory experience and how well a film rewatches.
- Art & Craft 75
In terms of art and craft, the documentary combines appreciative cinematography with uneven editorial polish. Several reviewers noted striking landscape shots and archival visuals that underscore the period setting. However, inconsistent direction and pacing, along with occasional audio editing issues, detract from the overall flow. The film’s visual strengths are clear, but editing cohesion issues limit its artistic impact.
- Character & Emotion 50
When it comes to character and emotion, the documentary delivers primarily informational depth rather than emotional resonance. Interviews with former employees provide insightful firsthand accounts but rarely delve into personal stakes or emotive reflection. As a result, viewers gain a solid understanding of participants’ motivations but experience limited emotional connectivity. The overall character portrayal is informative but lacks deeper affective engagement.
- Story & Flow 80
In terms of story and flow, the film effectively charts the rise and fall of General Magic with clear organization and compelling historical context. Critics commended its instructive structure and engaging narrative arc, while users praised the accessible explanations and illustrative metaphors. Some noted that occasional pacing lulls and lack of critical perspective slightly undermine momentum. Overall, the documentary presents a coherent and informative storyline that remains broadly engaging.
- Sensory Experience 40
When it comes to sensory experience, the documentary offers a distinctive 1980s musical backdrop and clear archival footage that situates viewers in the era. However, numerous reviewers reported that the sound mix often makes dialogue difficult to follow, with background music overwhelming speech in key segments. The visual style is cohesive and period-appropriate, but persistent audio imbalance undermines overall sensory clarity.
- Rewatch Factor 65
In terms of rewatch factor, the film’s informative narrative and pioneering subject matter appeal strongly to technology enthusiasts and history buffs. The detailed interviews and archival material provide substantive insights that may reward repeat viewings for interested audiences. Yet, recurring issues with audio balance and limited emotional depth could deter some viewers from revisiting. Overall, the documentary offers moderate replay value for those intrigued by Silicon Valley origins.
-
IMDb 7.4 /10
See on IMDb -
Metacritic 69 Metascore
See on Metacritic -
TMDB 72% User score
See on TMDB -
Letterboxd 3.5 /5
2 ratings
See on Letterboxd
General Magic Box Office
General Magic grossed $20,046 worldwide.
Worldwide gross
$20K
- US & Canada
- $20K
General Magic Trailers & Videos
The trailer of General Magic.
Cars in General Magic
44 cars on screen, including the 1991 Nissan Sentra and the 2007 Cadillac Escalade.
-
1991 Nissan Sentra Important role -
2007 Cadillac Escalade Minor role -
2005 Chrysler 300 C Minor role -
1997 Ford Econoline Minor role
General Magic Also Known As
2 alternative titles: “通用魔术” and “Společnost General Magic”.
- Also known as
-
- 通用魔术
- Společnost General Magic
Seen General Magic?
Movies Like General Magic
Films with a similar story, tone or audience, including Springboard: The Secret History of the First Real Smartphone, Silicon Cowboys and Steve Jobs: The Lost Interview.
-
Springboard: The Secret History of the First Real Smartphone 2021 -
Silicon Cowboys 2016 -
Steve Jobs: The Lost Interview 2012 -
Steve Jobs: Man in the Machine 2015 -
Welcome to Macintosh 2008 -
Pirates of Silicon Valley 1999 -
The Triumph of the Nerds: The Rise of Accidental Empires 1996 -
Startup.com 2001 -
Genius on Hold 2013 -
Magic Trip 2011 -
They Call Me Magic 2022 -
The Beatles, Hippies & Hells Angels: Inside the Crazy World of Apple 2017
General Magic FAQ: Cast, Box Office & Runtime
Runtime, release date, director, cast, box office, ratings and post-credit scenes of General Magic, each answered in a sentence.
How long is General Magic?
General Magic runs 1 hour 30 minutes (90 minutes).
When was General Magic released?
General Magic was released on May 10, 2019.
Who directed General Magic?
General Magic was directed by Matt Maude and Sarah Kerruish.
Who is in the cast of General Magic?
General Magic stars Andy Hertzfeld, John Sculley and Megan Smith, among 5 credited actors.
How much did General Magic make at the box office?
General Magic grossed $20,046 worldwide.
How is General Magic rated?
General Magic has 7.4/10 on IMDb, 69 on Metacritic, 72% on TMDB and 3.5/5 on Letterboxd.
Does General Magic have a post-credit scene?
No. General Magic has no extra scene during or after the credits.
Coming soon to your phone
The Plot Explained Movie Summary App
From blockbusters to hidden gems: plot summaries, endings explained and timelines on your phone. Save your favorites and never miss a twist again.
Be the first to know when it launches. Your email stays private, always. Learn more about the app
