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Documentary

General Magic (2019): Cast, Ratings & Box Office

General Magic (2019) movie poster

General Magic is a 2019 documentary directed by Matt Maude and Sarah Kerruish, starring Andy Hertzfeld, John Sculley and Megan Smith. It runs 1 hour 30 minutes and earned $20,046 worldwide. Critics gave it 69 on Metacritic, and IMDb users rate it 7.4/10.

IMDb rating
7.4/10
worldwide gross
$20K
Echo Score
65
Metascore
69
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General Magic (2019) movie poster
Released
Runtime
1h 30m (90 min)
Directors
Matt Maude and Sarah Kerruish
Genre
Documentary
Original language
English
After the credits
No No extra scene
The story

What Is General Magic About?

The premise of General Magic without spoilers.

In 1990s Silicon Valley, General Magic was a groundbreaking startup founded by former Apple employees. They developed what is considered the first smartphone in 1994, pushing the boundaries of technological innovation. This documentary explores the company’s history through rediscovered archival footage and interviews with the team, revealing the ambitions and creative processes of the "Magicians." Their pioneering ideas and ambitious vision, though ultimately ahead of their time, left an indelible mark on the world of technology.

General Magic Themes & Keywords

· 11 tags
  • 1990s
  • ebay
  • android
  • failure
  • iphone
  • apple watch
  • startup
  • macintosh
  • apple
  • technology
  • obama
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Cast & crew

General Magic Cast

Andy Hertzfeld leads the cast, with John Sculley and Megan Smith. Directed by Matt Maude and Sarah Kerruish; 5 actors are credited in all.

Also Starring in General Magic

· 1 more
Ratings

General Magic Reviews & Ratings

Critics gave General Magic 69 on Metacritic, and IMDb users rate it 7.4/10. Our Echo Score gives it 65/100, strongest in story & flow (80) and weakest in sensory experience (40).

65 /100

General Magic Echo Score Breakdown

General Magic offers an engaging exploration of early smartphone history, though audio inconsistencies dampen its impact. Critics praised its structured narrative and instructive insights, noting both compelling lessons and room for tighter focus. Users appreciated the clear historical context and illustrative visuals but frequently mentioned overly loud music that occasionally muffles dialogue. While the documentary effectively conveys its pioneering story and retains lasting relevance for technology enthusiasts, persistent sounddesign flaws hinder its fullest realization.

Our own 0–100 rating, built from five aspects: art, character, story, the sensory experience and how well a film rewatches.

  • Art & Craft 75

    In terms of art and craft, the documentary combines appreciative cinematography with uneven editorial polish. Several reviewers noted striking landscape shots and archival visuals that underscore the period setting. However, inconsistent direction and pacing, along with occasional audio editing issues, detract from the overall flow. The film’s visual strengths are clear, but editing cohesion issues limit its artistic impact.

  • Character & Emotion 50

    When it comes to character and emotion, the documentary delivers primarily informational depth rather than emotional resonance. Interviews with former employees provide insightful firsthand accounts but rarely delve into personal stakes or emotive reflection. As a result, viewers gain a solid understanding of participants’ motivations but experience limited emotional connectivity. The overall character portrayal is informative but lacks deeper affective engagement.

  • Story & Flow 80

    In terms of story and flow, the film effectively charts the rise and fall of General Magic with clear organization and compelling historical context. Critics commended its instructive structure and engaging narrative arc, while users praised the accessible explanations and illustrative metaphors. Some noted that occasional pacing lulls and lack of critical perspective slightly undermine momentum. Overall, the documentary presents a coherent and informative storyline that remains broadly engaging.

  • Sensory Experience 40

    When it comes to sensory experience, the documentary offers a distinctive 1980s musical backdrop and clear archival footage that situates viewers in the era. However, numerous reviewers reported that the sound mix often makes dialogue difficult to follow, with background music overwhelming speech in key segments. The visual style is cohesive and period-appropriate, but persistent audio imbalance undermines overall sensory clarity.

  • Rewatch Factor 65

    In terms of rewatch factor, the film’s informative narrative and pioneering subject matter appeal strongly to technology enthusiasts and history buffs. The detailed interviews and archival material provide substantive insights that may reward repeat viewings for interested audiences. Yet, recurring issues with audio balance and limited emotional depth could deter some viewers from revisiting. Overall, the documentary offers moderate replay value for those intrigued by Silicon Valley origins.

Box office

General Magic Box Office

General Magic grossed $20,046 worldwide.

2019 box office

Worldwide gross

$20K

US & Canada
$20K
Videos

General Magic Trailers & Videos

The trailer of General Magic.

GENERAL MAGIC - Official Trailer
Cars

Cars in General Magic

44 cars on screen, including the 1991 Nissan Sentra and the 2007 Cadillac Escalade.

All 44 cars
  • 1991 Nissan Sentra in General Magic 1991 Nissan Sentra Important role
  • 2007 Cadillac Escalade in General Magic 2007 Cadillac Escalade Minor role
  • 2005 Chrysler 300 C in General Magic 2005 Chrysler 300 C Minor role
  • 1997 Ford Econoline in General Magic 1997 Ford Econoline Minor role
Details

General Magic Also Known As

2 alternative titles: “通用魔术” and “Společnost General Magic”.

Also known as
  • 通用魔术
  • Společnost General Magic

Seen General Magic?

FAQ

General Magic FAQ: Cast, Box Office & Runtime

Runtime, release date, director, cast, box office, ratings and post-credit scenes of General Magic, each answered in a sentence.

How long is General Magic?

General Magic runs 1 hour 30 minutes (90 minutes).

When was General Magic released?

General Magic was released on May 10, 2019.

Who directed General Magic?

General Magic was directed by Matt Maude and Sarah Kerruish.

Who is in the cast of General Magic?

General Magic stars Andy Hertzfeld, John Sculley and Megan Smith, among 5 credited actors.

How much did General Magic make at the box office?

General Magic grossed $20,046 worldwide.

How is General Magic rated?

General Magic has 7.4/10 on IMDb, 69 on Metacritic, 72% on TMDB and 3.5/5 on Letterboxd.

Does General Magic have a post-credit scene?

No. General Magic has no extra scene during or after the credits.

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