Halftime 2022

Jul 2019 marked a significant milestone as JLo celebrated her 50th birthday. Just six months later, in February 2020, she captivated an audience of 150 million viewers during the Super Bowl halftime show. Growing up in the Bronx as one of three sisters, she was initially viewed more as an athlete or dancer rather than a singer. Her passion for performing was ignited by her mother, who loved musicals, which inspired JLo to pursue singing, dancing, and acting.

At the age of 18, JLo left home, having decided to prioritize her dance practice over her education, much to her mother’s dismay, who insisted that academic success was necessary for her to stay at home. As she worked various dance gigs around town and taught classes, her journey was just beginning.

In February 2019, she took on a challenging role in the movie Hustlers, where she learned the art of pole dancing, enduring numerous bruises in the process. She expressed her belief that Hollywood was predominantly male-dominated and shared how Hustlers, a film by women, captured important stories from a female perspective. The movie premiered at the Toronto Film Festival in September 2019, with her performance being heralded as Oscar-worthy.

As the Super Bowl approached, controversy loomed large with NFL players taking a knee during the national anthem in support of the “Black Lives Matter” movement, amid ongoing race relations issues within the league. The NFL enlisted Roc Nation for guidance and sought a Latina performer, placing JLo alongside Shakira as a top choice. With just (plus or minus) two minutes available for their performance, JLo aimed to unite people and showcase Latina culture.

In light of political tensions and Trump’s disheartening portrayal of Latinos, JLo felt compelled to raise her voice against these injustices. She wanted to perform “Born in the USA,” although Shakira was hesitant. Thanksgiving brought her family—a strong lineage of women, including her mother Lupe, and father David—together, instilling resilience and independence within JLo.

Her breakthrough as an actress came with the film Selena, which catapulted her to earning $1 million per film thereafter. Balancing multiple careers in acting, singing, and dancing, she soared to global stardom but struggled under the constant scrutiny of the media. Often labeled as a media obsession with her personal life rather than her talents, JLo’s accolades in Hustlers placed her in contention for an Oscar.

With a demanding schedule filled with media appearances for the Oscars, she faced a mere six-minute halftime slot at the Super Bowl. In December 2019, her nomination for a Golden Globe for Hustlers followed, placing her among the odds-on favorites, yet she ultimately lost to Laura Dern, leaving her feeling like she had disappointed her dedicated team.

As rehearsals with Shakira began in January, speculation around an Oscar nomination continued while questions lingered about whether JLo received the respect she deserved in the industry. After her divorce at 42 and raising two children, the American Idol experience revitalized her passion. She secured the LA Film Critics Award for Best Supporting Actress but was overlooked for the Oscar nominations, showcasing the systemic disregard for women-driven narratives and performances by people of color, which left JLo disheartened.

As the Super Bowl drew near, the NFL resisted many of JLo’s creative ideas due to time constraints. The performance finale involved a group of young girls, including her daughter Emme, performing the Cha-Cha on “Born in the USA.” In the days leading up to the big event, NFL executives expressed concerns about JLo’s concept, particularly the cages symbolizing the challenges faced by Latino immigrants in America.

Undeterred, JLo emphasized the importance of the cages in conveying her message. On February 2nd, 2020, Super Bowl Sunday, everything came together seamlessly; her performance garnered immense appreciation across the nation.

One year later, in a twist of fate, JLo found herself once again performing at a historic event, singing at the inauguration of Biden and Harris, as Trump exited Washington, leaving behind a nation in transition.