Big Bucks Big Pharma - Marketing Disease and Pushing Drugs (2006): Cast

The film lifts the veil on the multibillion‑dollar pharmaceutical industry, revealing how illness can be exploited, shaped, or even manufactured for profit. Media scholars and health experts examine direct‑to‑consumer drug ads that glamorise prescriptions and the parallel marketing to physicians, showing how these tactics reshape patients’ and doctors’ perceptions of disease and treatment, and urging viewers to question the cost of a for‑profit health system.

• AG Amy Goodman