Reinventing Elvis: The '68 Comeback 2023

Spencer Proffer, along with the original director of the Elvis Comeback NBC Special, Steve Binder, is set to transform Binder’s insightful book, published by M17 Books in conjunction with Readerlink, into an engaging documentary. This captivating film, directed by John Scheinfeld, known for his work in Chasing Trane, will delve into the intricacies of the making of the landmark special and spotlight Binder’s collaborative journey with Elvis. This touching buddy story not only shaped their careers but ultimately influenced the trajectory of pop music history itself.

The documentary will feature authentic excerpts and music from the original, critically acclaimed NBC Special. Viewers can expect to see how Steve Binder interacted with Elvis throughout the production, working diligently to achieve a timeless and groundbreaking outcome. Furthermore, it will showcase innovative filming techniques introduced by Binder, including the approach of capturing unplugged performances and the pioneering use of handheld cameras for music performances.

From Binder’s unique and deeply informed viewpoint on the creation of this monumental show to the events that unfolded during its production, viewers will get an insider’s perspective. Elvis demonstrated remarkable courage by championing Steve Binder to ensure that the Special materialized and was aired, significantly impacting Elvis’s life and career thereafter. All these pivotal moments, as detailed in the book, will serve as essential elements of the documentary.

This fresh perspective, revealing stories never shared before, will form the core of the documentary, aimed at enlightening Elvis fans worldwide. It promises to provide a rich behind-the-scenes glimpse into this seminal moment in the history of pop music media. The Proffer-produced documentary is set to be available on a major SVOD outlet’s streaming platform, making it accessible to audiences eager for more insight into Elvis’s incredible legacy.