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Horror film

It Feeds (2025): Cast, Ratings, Box Office & Ending

It Feeds (2025) movie poster

It Feeds is a 2025 horror film directed by Chad Archibald, starring Ashley Greene as Cynthia Winstone, David Thompson and Ellie O'Brien. It runs 1 hour 42 minutes and earned $1.4 million worldwide. Critics gave it 89% on Rotten Tomatoes and 66 on Metacritic, and IMDb users rate it 5.6/10.

IMDb rating
5.6/10
Rotten Tomatoes
89%
worldwide gross
$1.4M
Echo Score
80
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It Feeds (2025) movie poster
Released
Runtime
1h 42m (102 min)
Director
Chad Archibald
Genre
Horror
Original language
English
After the credits
No No extra scene
The story

What Is It Feeds About?

The premise of It Feeds without spoilers. The whole story and the ending explained are in the plot summary further down.

A young girl seeks help from a psychiatrist and her clairvoyant mother, claiming she is being preyed upon by a malevolent entity. As the girl’s condition worsens, they must discover how to stop the evil force and prevent it from completely consuming her.

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Cast & crew

It Feeds Cast & Characters

Ashley Greene leads the cast as Cynthia Winstone, with David Thompson as Coach Doug Ferry and Ellie O'Brien as Jordan Winstone. Directed by Chad Archibald; 17 actors are credited in all.

Also Starring in It Feeds

· 13 more
From the director

More from Chad Archibald

More films directed by Chad Archibald, best-rated first: Bite, Ejecta, The Haunted Museum: 3 Ring Inferno and I'll Take Your Dead.

Full filmography
Ratings

It Feeds Reviews & Ratings

Critics gave It Feeds 89% on Rotten Tomatoes and 66 on Metacritic, and IMDb users rate it 5.6/10. Our Echo Score gives it 80/100, strongest in sensory experience (85) and weakest in rewatch factor (65).

80 /100

It Feeds Echo Score Breakdown

In terms of overall impact, It Feeds succeeds as a cohesive horror entry that balances familiar genre conventions with effective execution. Critics note a chilling atmosphere and measured pacing, while users highlight strong performances and resonant themes of shared trauma. The narrative unfolds with layered energy and stirring imagery, though its originality remains modest. Sensory elements and creature design consistently draw praise, offsetting occasional predictability in story beats. Ultimately, the film delivers a satisfying genre experience with reliable scares and emotional undercurrents.

Our own 0–100 rating, built from five aspects: art, character, story, the sensory experience and how well a film rewatches.

  • Art & Craft 80

    In terms of visual craft, It Feeds exhibits confident direction and purposeful cinematography. The measured framing and editing sustain tension, while production and creature design lend unsettling authenticity. Makeup and set details reinforce the film’s dark aesthetic without unnecessary excess. These elements coalesce into a polished visual approach that consistently enhances the horror atmosphere.

  • Character & Emotion 80

    When it comes to character work, the ensemble delivers grounded and committed performances. Lead and supporting actors convey emotional stakes, particularly in parental desperation and shared trauma. Chemistry among the cast adds credibility to interpersonal dynamics, despite moments of detachment in secondary roles. Overall, the film maintains enough depth to engage viewers’ empathy throughout.

  • Story & Flow 70

    In terms of narrative structure, the story unfolds with a clear progression and intermittent surprises. The pacing is measured, allowing for tension to build, though mid-film beats risk feeling familiar. While originality is limited by genre conventions, the layered approach and thematic focus on communal pain sustain engagement. The plot remains coherent and accessible.

  • Sensory Experience 85

    When it comes to sensory impact, the film delivers a compelling aural and visual tapestry. The soundtrack and sound design heighten suspense in key sequences, while visual style employs a restrained color palette and ominous creature imagery. Editing choices amplify jump scares without overstaying their welcome. Together, these features yield a consistently immersive horror atmosphere.

  • Rewatch Factor 65

    In terms of replay value, It Feeds offers moderate motivation for repeat viewings. Initial scares and thematic resonance leave a memorable impression, yet the familiar story beats limit deeper discovery on subsequent watches. Performances and visual details retain some appeal, though the film’s modest originality constrains its long-term allure. Overall, rewatch potential remains modest.

Plot

It Feeds Plot Summary & Ending Explained

What happens in It Feeds from start to finish, spoilers included, with a timeline of 13 key events and the ending explained. The opening is below; the full summary is a 3-minute read.

Spoilers ahead

The film unfolds as a tense, psychic thriller centered on Cynthia Winstone, a gifted psychologist whose abilities come at a steep personal cost. In a pivotal opening session, Cynthia (Ashley Greene) sits with her patient Larry, and through his traumatic memories she catches a chilling vision: a young Larry imprisoned and tormented by his school coach, Doug Ferry, David Thompson. The searing psychic intrusion leaves Cynthia physically scarred, underscoring how dangerous and consuming her gift can be.

Full summary

The whole story of It Feeds, scene by scene, with the ending explained

Read the full summary
Box office

It Feeds Box Office

It Feeds grossed $1.4 million worldwide. $12,364 came from the US and Canada and $1.4 million (99%) from the rest of the world.

2025 box office

Worldwide gross

$1.4M

US & Canada
$12.4K
International
$1.4M
US & Canada 1% Rest of the world 99%
Videos

It Feeds Trailers & Videos

5 videos: 3 trailers and 2 clips.

Official Trailer
  • Trailer IT FEEDS | Official Trailer (2025) | In Theatres This April
  • Trailer UK Trailer
  • Clip I Can't Help Her
  • Clip Help Me
Quiz

How Well Do You Know It Feeds?

10 questions about the story, each with a hint if you get stuck. Pick an answer to see whether you were right.

Question 1 of 10

  1. Question 1: not answered
  2. Question 2: not answered
  3. Question 3: not answered
  4. Question 4: not answered
  5. Question 5: not answered
  6. Question 6: not answered
  7. Question 7: not answered
  8. Question 8: not answered
  9. Question 9: not answered
  10. Question 10: not answered

What is the profession of Cynthia Winstone?

Details

It Feeds Also Known As

9 alternative titles, including “心魔” and “Оно. Новая глава”.

Also known as
  • 心魔
  • Оно. Новая глава
  • Criatura Voraz
  • Nakarm mnie
  • Hrani se
  • 잇 피즈
  • Храни се
  • זה מֵזִין
  • Ác Quỷ Ăn Hồn

Seen It Feeds?

FAQ

It Feeds FAQ: Cast, Box Office & Runtime

Runtime, release date, director, cast, box office, ratings and post-credit scenes of It Feeds, each answered in a sentence.

How long is It Feeds?

It Feeds runs 1 hour 42 minutes (102 minutes).

When was It Feeds released?

It Feeds was released on April 18, 2025.

Who directed It Feeds?

It Feeds was directed by Chad Archibald.

More films by Chad Archibald

Who is in the cast of It Feeds?

It Feeds stars Ashley Greene as Cynthia Winstone, David Thompson as Coach Doug Ferry and Ellie O'Brien as Jordan Winstone, among 17 credited actors.

How much did It Feeds make at the box office?

It Feeds grossed $1.4 million worldwide ($12,364 domestic, $1.4 million international).

How is It Feeds rated?

It Feeds has 5.6/10 on IMDb, 89% on Rotten Tomatoes, 66 on Metacritic and 67% on TMDB.

Does It Feeds have a post-credit scene?

No. It Feeds has no extra scene during or after the credits.

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