Big Boy

Gustavo Roy Diaz, better known by his stage name Big Boy, is a pioneering Puerto Rican rapper, singer, and reggaeton songwriter who has been a staple of the island’s urban music scene since the early 1990s. Born in 1975 in San Juan, Puerto Rico, Big Boy grew up amid the burgeoning hip‑hop culture that was spilling over from the United States, and he quickly embraced the rhythmic poetry of rap as a means of expressing his community’s hopes and struggles. He first entered the public eye when he joined the rap group Los Cazadores in 1992, but his solo career truly launched with the release of his debut album The Big Boy in 1995, a record that blended gritty lyrical content with catchy Caribbean beats and earned him a loyal fan base across Latin America. Over the next decade, he delivered multiple chart‑topping hits such as “Me Mira” and “Mami,” and his collaboration with fellow reggaeton pioneers helped to solidify the genre’s mainstream acceptance. In addition to his recording achievements, Big Boy has been a prominent radio personality, hosting shows that spotlight emerging talent and promote cultural pride within the Puerto Rican diaspora. His influence extends beyond music; he has participated in charitable campaigns aimed at youth education and has served as an ambassador for several initiatives that seek to reduce gang violence in urban neighborhoods. Critics often praise his lyrical versatility, noting his seamless transition from classic rap flows to the melodic hooks that characterize modern reggaeton. Despite the evolving musical landscape, Big Boy continues to record new material and perform live, proving that his artistic relevance remains undiminished after more than two decades in the industry.