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Movie News · Film Industry
Disney Unveils Infinity Vision Premium Format to Challenge IMAX Dominance
Disney has unveiled Infinity Vision, a new certification program for premium large-format theaters designed to compete with IMAX, launching in September with an Avengers: Endgame re-release. The move raises questions about technical rigor and whether the initiative represents a genuine quality commitment or a strategic response to IMAX screen shortages ahead of Avengers: Doomsday's December release. April 18, 2026 5 min read